Schwabe Group's 360° VR Film Wins the German Marketing Award 2026
2026-10-20
A special achievement for the Schwabe Group: our 360° VR film has been awarded the German Marketing Award 2026. With this project, we are breaking new ground in healthcare communication by making the quality behind our herbal medicines tangible and experienceable. Users are immersed directly in the world of Schwabe, from medicinal plant fields and research facilities to quality control laboratories and production sites.
What began as an idea for the German market quickly evolved into a project with international ambition. Rather than focusing primarily on products, as many brands in the field of phytotherapy do, the film tells the story behind our medicines: the journey from medicinal plants in the field through research and quality control to the production of the finished product.
Using state-of-the-art 360° VR technology, users are taken directly into Schwabe’s value chain. They can visit cultivation sites, gain insights into our laboratories, and experience production processes up close. Quality is not simply explained, but brought to life through firsthand experience.
“Receiving the German Marketing Award 2026 is a strong endorsement of both our approach and our ambition to break new ground in healthcare communication,” says Julia Wachtler, Director Brand Management at the Schwabe Group, who played a leading role in driving the project forward together with her team. “Our goal was to make the people, processes, and quality standards behind our products visible and tangible, while strengthening trust through transparency and authentic insights.”
The success of the project demonstrates the potential of immersive storytelling in a complex and highly regulated environment such as healthcare. The award recognizes a communication approach that combines emotional engagement with meaningful information, bringing Schwabe’s commitment to quality to life in an innovative way.
The film is already being used by Schwabe sales teams in several countries and is successfully deployed in pharmacies and medical practices. In doing so, it helps familiarize healthcare professionals around the world with the unique quality standards and expertise that define Schwabe.